JUSTINS CRY FOR HELP

All things unofficial about AFC Rushden & Diamonds and general football talk.
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Rushdenjim
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Re: JUSTINS CRY FOR HELP

Post by Rushdenjim »

Zippy wrote:For the standard i've seen recently and for the level we're at then £10 would be much more attractive to the local community. I believe a much larger group of the local community would come to support their local team at that price and wouldn't feel hard done by if the game was a drab one. If football was consistantly good and we were one of the top teams in the league then it could be upped to £12. I know filling the stadium with 6,000+ is a long way off but the local community is still full of football fans who can't afford to travel to Arsenal, Manchester or Liverpool so why price ourselves out of it? Like I said in my post, we're not in a city but do we really not think that there are 4,000 local football fans. Those that still go, those that used to and then the new comers that just haven't been captured by the bug due to the high admission prices in the first place. New comers simply won't come at those prices. 1500 to break even at £17 = £25,500. If you lowered prices to £10 you would only need an extra 1000 fans (1700 based on recent figures). If the new prices were well documented and advertised to the local community do we really not think thats achievable? Of course to sustain it would need the passion, good football etc would the players raise their game if they were playing in front of larger and more passionate crowds? I'd like to think so. During the good times when the club was going up the gates were 3500/4000 consistantly i'm quite sure, the Terrace would always be full and there would always be a good atmosphere up there. The rest of the ground would always look well attended with the exception of the Airwair perhaps but there is definitely a local pool out there. I wonder how many guys now lay on the sofa on a Saturday afternoon or sit in a pub watching soccer saturday? So I guess we either lower prices or capture Jeff Stelling lol.

A lot to digest I know, maybe if I don't get shot down i'll post more regularly and get it all off my chest instead of bottling it up lol
Great Two posts Zippy and totally agree with most of what you wrote (and there was alot) From a Business aspect though, I think lowing it to £10 is too risky. I do however see £15 as maybe not enough of a drop in price to attract the level of people we are hoping for. I believe £12 or £13 sits nicely, But Liam has already said that it will be £15
Mad Dog
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Re: JUSTINS CRY FOR HELP

Post by Mad Dog »

Rushdenjim wrote: Great Two posts Zippy and totally agree with most of what you wrote (and they was alot) From a Business aspect though, I think lowing it to £10 is too risky. I do however see £15 as maybe not enough of a drop in price to attract the level of people we are hoping for. I believe £12 or £13 sits nicely, But Liam has already said that it will be £15
For seating or for standing?
Rushdenjim
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Re: JUSTINS CRY FOR HELP

Post by Rushdenjim »

Mad Dog wrote:
Rushdenjim wrote: Great Two posts Zippy and totally agree with most of what you wrote (and they was alot) From a Business aspect though, I think lowing it to £10 is too risky. I do however see £15 as maybe not enough of a drop in price to attract the level of people we are hoping for. I believe £12 or £13 sits nicely, But Liam has already said that it will be £15
For seating or for standing?
Well, as is well documented the one price policy isnt going anyway any time soon, soo I would say £12/13 across the board
Mad Dog
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Re: JUSTINS CRY FOR HELP

Post by Mad Dog »

Would you be happy with £15 if we were in the bottom half of League Two? Maybe where the Cobblers are right now?
Rushdenjim
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Re: JUSTINS CRY FOR HELP

Post by Rushdenjim »

Mad Dog wrote:Would you be happy with £15 if we were in the bottom half of League Two? Maybe where the Cobblers are right now?
When your in League Two, You attract a far higher level of away support coming to Nene Park, which in turn creates a greater atmosphere, attracting a better home crowd in turn. £15 would be a sound level for the football you would be watching and in level with the clubs in that league. £15 also is a sound level for BSP but I just dont think we will attract 700-1000 more people with that. Just my view anyway ;)
ferrers
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Re: JUSTINS CRY FOR HELP

Post by ferrers »

We went to Chelmsford Citys game yesterday as we were in the area for a wedding on Friday night ,so we thought we would go and see how Kurt Robinson was doing,they were playing Lewes who are second from bottom of Blue Square South,the admission was £12.50 for an adult each for this level,so if you take the new price of £15.00 that is fairly comparative ,so league 2 you may well charge £17.50 at the next level up.Chelmsford won 4-0 and kurt played well,with Ben Nunn man of the match.
They had a crowd of 762.
rushdenshireelite
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Re: JUSTINS CRY FOR HELP

Post by rushdenshireelite »

Zippy I do think a large portion of what you have said is right, I know a few people who go Leicester and it is about £23+ to go to their games! Which is only £6 more than us and a 40 min car journey! I have said a few ideas previously and the cat a, b, and c idea from the little man was a good shout! I myself can't get down to as many games as I like due to work commitments, I was at Cambridge at home and the players shown heart to fight back and get that win! Those are the games I remember when I myself used to go home and away days with a mini bus of us or however we could get there! I think the 14-25 age gap should be the target market really... Not because of the youthful excitement they may have but that age group will be more likely to bring friends and are the future of a good fan base which I know a lot of 30+ have deviated due to families... My only hope is that when their children are old enough they will bring them to NP the same way I was when I was a nipper back in 92'
White, red and blue army
BartonRaz
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Re: JUSTINS CRY FOR HELP

Post by BartonRaz »

A lot of merit to what Zippy has said, but K*ttering tried the Adult for a tenner scheme (or something similar) and it didn't help one bit.

I know that the match experience at NP is 10000x better than at RR, but do we really expect 1000+ fans to come running if we drop the price?
They say we've lost our money we're not famous anymore.....

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RushdenTillIDie
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Re: JUSTINS CRY FOR HELP

Post by RushdenTillIDie »

So Superhans in a nutshell incorporating everything so far, you want to be asking the chairmans to reconsider the pricing to get people in.

i've incorporated the 'lower prices as a whole' idea, 'voucher idea' with changes, the 'category idea' and the 'age bracket and student' ideas.....it goes as follows

Next Seasons Prices should be
£14 pounds for Adults,
£12 for 16 - 22 (ID required)
£10 for Students and OAP's (student Id required)
£5 for Under 16's
Under 8's Free

Parking £2 (I believe is already being done)

Season Ticket Holders get 2 'bring a friend free' vouchers to be used for Cat B + C Games

They also get a 'bring a friend free' voucher for any home cup match to be used for the FA Trophy/Hillier Cup.....we won't do FA Cup, in case we get man utd at home in rd 3 ;)

Because of the Drop in prices as a whole....the Categories are only to determine the use of the free vouchers, and will be sent along with the season tickets to all who purchased Season Tickets.

Cat A: AFC Wimbledon, Cambridge, Grimsby, K*ttering, Kidderminster, Luton, Luton, Mansfield. (voucher cannot be used)
Cat B: Bath, Crawley, Darlington, Fleetwood, Newport, Southport, Wrexham, York. (Voucher can be used)
Cat C: Altrincham, Barrow, Eastbourne, FGR, Gateshead, Hayes, Histon, Tamworth (Voucher can be used)


I think that's rather great to be honest and feel with the promotion of the club to schools and a big promotion this summer on the drop in prices and fresh start for the club, we should easily bring in more fans.

come on positivity people.....thoughts?
Last edited by RushdenTillIDie on Mon Mar 14, 2011 12:19 pm, edited 1 time in total.
Three of Diamonds
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Re: JUSTINS CRY FOR HELP

Post by Three of Diamonds »

Zippy, I think you'd also have to take into account what level of subsidy the respective games you have watched are currently receiving. You mentioned the England game, but have you considered the amount of money that is poured into that level that can allow ticket prices to be partially subsidised? It's not a case that our prices are too high, it's a case of their prices being subsidised as low. Our club gets NO income from the Conference for it's finishing position in the league and a small pot of around £35k from sponsorship (NIL for the youth set-up). Now compare that to a Football League 2 team, which receives £350K from the FL sponsorship pot AND £200K from the FA for its youth set-up. Can you see the HUGE gap between the two? If this club can get itself BACK to the FL, it will be capable of getting that funding and building on a firm foundation, rather than the huge subsidy Max kept us afloat with before. Isn't that something you'd be proud of being a part of, even if the youngest team we've had (certainly in the 40 years I've been going to NP) isn't as good as the glory glory teams we paid for under Max?
Walking away only adds to the club's problem by removing it's income stream, coming back will help to solve it. I know that the current Manager and the Club board are aiming to have a tilt at winning this league again in the next couple of seasons.
AFC R & D member number 34
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